Formula No. 9 — Creativity Tote Bag

Creativity = (Imagination + Knowledge) ÷ Fear²

Ideas don't wait for the right place. They show up on the bus, in the café, halfway through the grocery list. So take the formula along: add imagination, add what you know, and don't let fear divide it down to nothing.

I made this design for myself first. Fear, self-doubt, that voice saying I'm not a real artist: I know them all. This formula is my reminder. Now it can come along with you too.

This is Formula No. 9 from The Illustrated Laws of Life, a series of life laws written as playful equations. It's called The Muse Awakening because of a very old number: the Greeks had nine muses, the goddesses behind the arts.

About this product

A roomy everyday tote with the formula on the front. The body is soft yellow, and the handles are golden orange cotton.

It holds up to 44 lbs (20 kg), with room for a notebook, a water bottle and whatever else is on your list today.

Add it to your wish list. Then take it everywhere else.

Details

• 100% polyester body
• Fabric weight: 6.64 oz/yd² (225 g/m²), may vary by 5%
• Handles: 100% cotton bull denim, golden orange
• Bag size: 15″ × 15″ (38 × 38 cm)
• Handle length: 26″ (66 cm), handle width: 1″ (2.5 cm)
• Capacity: 2.6 US gal (10 l)
• Max weight: 44 lbs (20 kg)
• Printed, cut and sewn by our print partner
• Handle details may vary slightly by fulfillment location

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⚠️ This item releases plastic microfibers into the environment during washing.