MWL Blog

Formula No. 9 Creativity poster: Creativity equals Imagination plus Knowledge, divided by Fear squared

The Creativity Formula: The Story Behind Formul...

The story behind Formula No. 9, the first formula in The Illustrated Laws of Life: why knowledge matters, why fear is squared, and why you can't divide by zero.

The Creativity Formula: The Story Behind Formul...

The story behind Formula No. 9, the first formula in The Illustrated Laws of Life: why knowledge matters, why fear is squared, and why you can't divide by zero.

White t-shirt with a bold black spiderweb graphic, worn by a model. The web spreads across the front and shoulder, with a small hidden spider somewhere in the design.

Find the Spider: The Collection That Started Wi...

I used to be terrified of spiders. Then I spent a few months living in a tent, and every single evening, the same spider was waiting for me at the...

Find the Spider: The Collection That Started Wi...

I used to be terrified of spiders. Then I spent a few months living in a tent, and every single evening, the same spider was waiting for me at the...

A woman holds up a spiral notebook toward the camera, displaying the front cover — white distressed texture with bold brush-script text reading "fuck it" — in a decisive, confident gesture.

F*ck It Collection — The Notebook That Started ...

The F*ck It Collection starts here — with a notebook, a brushstroke, and the decision to stop waiting until it's perfect.

F*ck It Collection — The Notebook That Started ...

The F*ck It Collection starts here — with a notebook, a brushstroke, and the decision to stop waiting until it's perfect.

Geometric wing design in black on white. Text reads: while falling, you must believe that you have wings.

While Falling, You Must Believe — The Story Beh...

I didn't design this from a mood board. I designed it from a hard day. You probably know the feeling.What do you hold onto when the ground disappears? That's what...

While Falling, You Must Believe — The Story Beh...

I didn't design this from a mood board. I designed it from a hard day. You probably know the feeling.What do you hold onto when the ground disappears? That's what...

Circular text design reading "CHANGE IF YOU WANT" repeated three times around a ring in bold black Archivo Black font on a white background — the phrase loops back into itself with no visible start or end point.

Change If You Want Change — how this one started

A design that started as a feeling — wanting change, over and over, until it became a sentence that loops back into itself. The story behind "Change If You Want...

Change If You Want Change — how this one started

A design that started as a feeling — wanting change, over and over, until it became a sentence that loops back into itself. The story behind "Change If You Want...

Just Color — it seemed simple. It wasn't.

Just Color — it seemed simple. It wasn't.

Just Color started with a simple idea: four colors, rearranged differently on every piece. Turns out simple and easy aren't the same thing.

Just Color — it seemed simple. It wasn't.

Just Color started with a simple idea: four colors, rearranged differently on every piece. Turns out simple and easy aren't the same thing.