{"title":"The Illustrated Laws of Life","description":"\u003cp\u003e\u003cstrong\u003eLaws of life, written as formulas.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSome truths are easier to see when you write them down like an equation. The Illustrated Laws of Life is my visual philosophy project. Each design takes a feeling, a habit or one of life's big questions and turns it into a playful formula, with doodles, color blocks and expressive fonts.\u003c\/p\u003e\u003cp\u003eThe formulas are for thinkers, dreamers and anyone who looks for meaning in everyday things. Hang one on the wall, wear one, or carry one in your bag. Pick the reminder you need most.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormula No. 9: The Muse Awakening\u003c\/strong\u003e\u003cbr\u003eCreativity = (Imagination + Knowledge) ÷ Fear²\u003c\/p\u003e\u003cp\u003eThis is the first formula in the series. So why 9 and not 1? The numbers aren't a count. Each one has a meaning of its own. Here, 9 is for the nine muses of Greek myth, the goddesses who inspired art, music and poetry.\u003c\/p\u003e\u003cp\u003eImagination gives you the idea. Knowledge helps you make it real. Fear sits underneath, and it's squared. That means every bit of fear you let go of makes a big difference: cut your fear in half, and the result grows four times bigger.\u003c\/p\u003e\u003cp\u003eAs Marilyn Ferguson put it: “Ultimately we know deeply that the other side of every fear is freedom.”\u003c\/p\u003e\u003cp\u003eAnd here's the part I love most: you can't divide by zero. Zero fear would break the math. Maybe that's the point, because nobody is completely free of fear. Fear is human. So the work goes both ways: keep growing the top, your imagination and what you know, and keep making the fear below a little smaller.\u003c\/p\u003e\u003cp\u003eThink of this formula as a wake-up call for your own muses. \u003ca href=\"\/blogs\/news\/the-creativity-formula-formula-no-9\"\u003eRead the full story behind Formula No. 9\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eMore formulas are on the list. Add your favorite to your wish list.\u003c\/p\u003e","products":[{"product_id":"formula-no9-muse-awakening-classic-tee-dtg","title":"[DTG] Formula No. 9 — Creativity 100% Cotton Classic Tee","description":"\u003cp\u003e\u003cstrong\u003eCreativity = (Imagination + Knowledge) ÷ Fear²\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA classic tee for a simple truth. Add imagination. Add knowledge. Divide by fear, and remember it's squared.\u003c\/p\u003e\u003cp\u003eAnd here's the twist: you can't divide by zero. Less fear means more creativity, but zero fear breaks the math. 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What you imagine, plus what you know, is your creative power. Fear sits underneath and divides it. And because fear is squared, half the fear means four times the creative power.\u003c\/p\u003e\u003cp\u003eThe trick isn't to feel no fear. It's to keep growing the top of the formula, and to make the fear a little smaller each time.\u003c\/p\u003e\u003cp\u003eFormula No. 9 is one of the formulas in \u003cem\u003eThe Illustrated Laws of Life\u003c\/em\u003e. The number isn't random. The ancient Greeks had nine muses, the goddesses of art and inspiration. That's where the name comes from: The Muse Awakening.\u003c\/p\u003e\u003cp\u003eHang it where ideas start: above the desk, by the door, next to the bed.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout this product\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt arrives in parts, and you put it together yourself. Fit the poster into the two slim white wooden hangers, and magnets hold it in place. 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Fear divides. And because fear is squared, when fear gets smaller, the spark grows even more.\u003c\/p\u003e\u003cp\u003eBut you don't need zero fear. You need more imagination, and the courage to outgrow it.\u003c\/p\u003e\u003cp\u003eThis is Formula No. 9, The Muse Awakening, from \u003cem\u003eThe Illustrated Laws of Life\u003c\/em\u003e. It's a visual philosophy project. Each design turns emotions, habits and big life questions into a playful math formula, with little doodles, symbolic color blocks and expressive fonts.\u003c\/p\u003e\u003cp\u003eWhy nine? In Greek mythology there are nine muses. This one is here to wake yours up.\u003c\/p\u003e\u003cp\u003eLook closer: butterflies next to Imagination, a book next to Knowledge, and a red scribble next to Fear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout this product\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA poster for the wall you look at when you sit down to work. Or the wall you pass every morning on your way out.\u003c\/p\u003e\u003cp\u003eIt's printed on thick matte paper from Japan, so there's no shiny glare. Choose from 7 sizes, from a small 5″×7″ to a big 24″×36″.\u003c\/p\u003e\u003cp\u003ePut it on your wish list. Then put it where you'll see it every day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePaper thickness: 10.3 mil (0.26 mm)\u003c\/li\u003e\n\u003cli\u003ePaper weight: 189 g\/m²\u003c\/li\u003e\n\u003cli\u003eOpacity: 94%\u003c\/li\u003e\n\u003cli\u003eISO brightness: 104%\u003c\/li\u003e\n\u003cli\u003eMatte finish\u003c\/li\u003e\n\u003cli\u003ePaper from Japan\u003c\/li\u003e\n\u003cli\u003ePrinted with water-based inks\u003c\/li\u003e\n\u003cli\u003eThe size may vary by up to 0.4″ (1 cm), depending on where it's printed\u003c\/li\u003e\n\u003cli\u003eFrame not included\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e\u003c\/p\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eWidth\u003c\/th\u003e\n\u003cth\u003eHeight\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e5″×7″\u003c\/td\u003e\n\u003ctd\u003e5 in \/ 12.7 cm\u003c\/td\u003e\n\u003ctd\u003e7 in \/ 17.8 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e8″×10″\u003c\/td\u003e\n\u003ctd\u003e8 in \/ 20.3 cm\u003c\/td\u003e\n\u003ctd\u003e10 in \/ 25.4 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e11″×14″\u003c\/td\u003e\n\u003ctd\u003e11 in \/ 27.9 cm\u003c\/td\u003e\n\u003ctd\u003e14 in \/ 35.6 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e12″×16″\u003c\/td\u003e\n\u003ctd\u003e12 in \/ 30.5 cm\u003c\/td\u003e\n\u003ctd\u003e16 in \/ 40.6 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eA2 (16.5″×23.3″)\u003c\/td\u003e\n\u003ctd\u003e16.5 in \/ 42 cm\u003c\/td\u003e\n\u003ctd\u003e23.3 in \/ 59.4 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e18″×24″\u003c\/td\u003e\n\u003ctd\u003e18 in \/ 45.7 cm\u003c\/td\u003e\n\u003ctd\u003e24 in \/ 61 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e24″×36″\u003c\/td\u003e\n\u003ctd\u003e24 in \/ 61 cm\u003c\/td\u003e\n\u003ctd\u003e36 in \/ 91.4 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003cp\u003e✓ Wish it.\u003cbr\u003e✓ List it.\u003cbr\u003e✓ Made With Love — checked.\u003c\/p\u003e","brand":"My Wish List","offers":[{"title":"A2 (16.5″×23.3″)","offer_id":57472157385030,"sku":"2182120_19528","price":27.09,"currency_code":"USD","in_stock":true},{"title":"5″×7″","offer_id":57472157417798,"sku":"2182120_16364","price":16.08,"currency_code":"USD","in_stock":true},{"title":"8″×10″","offer_id":57472157450566,"sku":"2182120_4463","price":18.36,"currency_code":"USD","in_stock":true},{"title":"11″×14″","offer_id":57472157483334,"sku":"2182120_14125","price":22.53,"currency_code":"USD","in_stock":true},{"title":"12″×16″","offer_id":57472157516102,"sku":"2182120_1349","price":24.44,"currency_code":"USD","in_stock":true},{"title":"18″×24″","offer_id":57472157548870,"sku":"2182120_1","price":27.48,"currency_code":"USD","in_stock":true},{"title":"24″×36″","offer_id":57472157581638,"sku":"2182120_2","price":39.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0243\/1558\/files\/enhanced-matte-paper-poster-_in_-12x16-front-6aba49ba7a42b.jpg?v=1790593547"},{"product_id":"formula-no9-muse-awakening-classic-tee","title":"Formula No. 9 — Creativity 100% Cotton Classic Tee","description":"\u003cp\u003e\u003cstrong\u003eCreativity = (Imagination + Knowledge) ÷ Fear²\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA classic tee for a simple truth. Add imagination. Add knowledge. Divide by fear, and remember it's squared.\u003c\/p\u003e\u003cp\u003eAnd here's the twist: you can't divide by zero. Less fear means more creativity, but zero fear breaks the math. Just like no person is free of fear. It's part of us. The trick is to grow everything above it, and shrink the fear below, one step at a time.\u003c\/p\u003e\u003cp\u003eFormula No. 9, The Muse Awakening, from \u003cem\u003eThe Illustrated Laws of Life\u003c\/em\u003e. The 9 is for the nine muses, the old Greek goddesses of inspiration.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout this product\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAn everyday cotton tee with a clean, classic shape. In Maroon, Gold or Yellow Haze, sizes S to 5XL. The formula is on the front, and the back is plain.\u003c\/p\u003e\u003cp\u003ePut it on your wish list. 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Then wear the reminder.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShirt: Comfort Colors 1717\u003c\/li\u003e\n\u003cli\u003e100% ring-spun cotton\u003c\/li\u003e\n\u003cli\u003eFabric weight: 6.1 oz\/yd² (206.8 g\/m²)\u003c\/li\u003e\n\u003cli\u003eGarment-dyed\u003c\/li\u003e\n\u003cli\u003eRelaxed fit\u003c\/li\u003e\n\u003cli\u003eTwill-taped neck and shoulders\u003c\/li\u003e\n\u003cli\u003eDouble-needle stitching at the sleeves and hem\u003c\/li\u003e\n\u003cli\u003ePrinted with DTFlex: the design is printed on a thin film, then heat-pressed onto the shirt. Bright colors, sharp small details.\u003c\/li\u003e\n\u003cli\u003eThe print can feel a little stiff at first. It gets softer after a few washes.\u003c\/li\u003e\n\u003cli\u003eCare: wash cold, inside out, on a gentle cycle. Tumble dry low or hang dry. 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